Custom WordPress Theme Development for BOXTEC

August 29, 2021 (3y ago)

8,765 views

I developed a custom WordPress theme for BOXTEC, a company delivering innovative and market-leading customer engagement solutions across various industries. The website highlights their services, technology, and partnerships, aimed at transforming business ideas into performing realities.

Boxtec homepage 1

Who's the Client?

BOXTEC is a technology-driven company that works across Retail, Hospitality, Gaming, Healthcare, and Industry 4.0 to solve business challenges with transformational technology and specialist services. They provide end-to-end solutions from design and integration to ongoing support and maintenance.

What's the Challenge?

BOXTEC needed a custom WordPress theme that could effectively communicate their diverse range of services and technology solutions to a broad audience. The website required:

  • Clear presentation of their industry-specific solutions.
  • Detailed information on their innovative technology and services.
  • A showcase of their proven track record with high-profile clients.
  • Easy access to support and contact information.
  • Integration of their extensive network of solution and technology partners.

My Solution

To meet BOXTEC's requirements, I developed a custom WordPress theme with the following features:

  1. Industry-Specific Sections: I created dedicated sections for each industry BOXTEC serves, including Retail, Hospitality, Gaming, Healthcare, and Industry 4.0. These sections clearly outline the specific solutions and benefits for each sector.
Boxtec homepage 1
  1. Technology and Services Overview: The theme includes comprehensive pages detailing BOXTEC's technology innovations and service offerings, highlighting their unique in-house design, programming, and manufacturing capabilities.

  2. Client and Partner Showcases: I incorporated sections to feature BOXTEC's high-profile clients and trusted solution and technology partners, reinforcing their credibility and industry expertise.

Boxtec homepage 2
  1. Support and Contact Accessibility: The theme provides easy access to support and contact information, ensuring visitors can quickly find the help they need or get in touch with BOXTEC.

  2. SEO and Performance Optimization: The theme is optimized for search engines and performance, enhancing visibility and user experience.

Tech Stack and Plugins Used

To enhance the functionality and performance of the BOXTEC website, I utilized the following tech stack and plugins:

  • MonsterInsights: Google Analytics Dashboard for WordPress to provide detailed website stats and insights.
  • Yoast SEO: To improve SEO and ensure the site is fully optimized for search engines.
  • Duplicator: For WordPress migration and backup, making it easier to clone, backup, move, and transfer the site.
  • Redirection: To manage 301 redirects, track 404 errors, and improve the site's overall health.
  • Relevanssi: A better search plugin that replaces the default search with a partial-match search, sorting results by relevance.
  • Wordfence Security: For comprehensive security features including firewall, malware scan, and login security.
  • Gravity Forms: The best contact form plugin for WordPress, used to create and manage forms effectively.
  • Ajax Load More: For infinite scroll functionality, enhancing the user experience by loading content seamlessly as the user scrolls.

The Results

The custom WordPress theme I developed for BOXTEC successfully achieved their objectives and delivered several key outcomes:

  • Enhanced User Engagement: The clear, industry-specific sections and detailed service descriptions enhanced user engagement and understanding of BOXTEC's offerings.
  • Enhanced Credibility: Featuring high-profile clients and trusted partners built trust and credibility with new and existing clients.
  • Increased Lead Generation: Easy access to contact and support information facilitated communication and lead generation.
  • Efficient Content Management: BOXTEC's team can now efficiently manage and update website content, ensuring it remains relevant and up-to-date.

Overall, the project was a success, providing BOXTEC with a robust online platform that effectively showcases their technology, services, and partnerships, helping them continue to deliver market-leading customer engagement solutions.