I developed a custom WordPress theme for BOXTEC, a company delivering innovative and market-leading customer engagement solutions across various industries. The website highlights their services, technology, and partnerships, aimed at transforming business ideas into performing realities.
Who's the Client?
BOXTEC is a technology-driven company that works across Retail, Hospitality, Gaming, Healthcare, and Industry 4.0 to solve business challenges with transformational technology and specialist services. They provide end-to-end solutions from design and integration to ongoing support and maintenance.
What's the Challenge?
BOXTEC needed a custom WordPress theme that could effectively communicate their diverse range of services and technology solutions to a broad audience. The website required:
- Clear presentation of their industry-specific solutions.
- Detailed information on their innovative technology and services.
- A showcase of their proven track record with high-profile clients.
- Easy access to support and contact information.
- Integration of their extensive network of solution and technology partners.
My Solution
To meet BOXTEC's requirements, I developed a custom WordPress theme with the following features:
- Industry-Specific Sections: I created dedicated sections for each industry BOXTEC serves, including Retail, Hospitality, Gaming, Healthcare, and Industry 4.0. These sections clearly outline the specific solutions and benefits for each sector.
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Technology and Services Overview: The theme includes comprehensive pages detailing BOXTEC's technology innovations and service offerings, highlighting their unique in-house design, programming, and manufacturing capabilities.
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Client and Partner Showcases: I incorporated sections to feature BOXTEC's high-profile clients and trusted solution and technology partners, reinforcing their credibility and industry expertise.
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Support and Contact Accessibility: The theme provides easy access to support and contact information, ensuring visitors can quickly find the help they need or get in touch with BOXTEC.
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SEO and Performance Optimization: The theme is optimized for search engines and performance, enhancing visibility and user experience.
Tech Stack and Plugins Used
To enhance the functionality and performance of the BOXTEC website, I utilized the following tech stack and plugins:
- MonsterInsights: Google Analytics Dashboard for WordPress to provide detailed website stats and insights.
- Yoast SEO: To improve SEO and ensure the site is fully optimized for search engines.
- Duplicator: For WordPress migration and backup, making it easier to clone, backup, move, and transfer the site.
- Redirection: To manage 301 redirects, track 404 errors, and improve the site's overall health.
- Relevanssi: A better search plugin that replaces the default search with a partial-match search, sorting results by relevance.
- Wordfence Security: For comprehensive security features including firewall, malware scan, and login security.
- Gravity Forms: The best contact form plugin for WordPress, used to create and manage forms effectively.
- Ajax Load More: For infinite scroll functionality, enhancing the user experience by loading content seamlessly as the user scrolls.
The Results
The custom WordPress theme I developed for BOXTEC successfully achieved their objectives and delivered several key outcomes:
- Enhanced User Engagement: The clear, industry-specific sections and detailed service descriptions enhanced user engagement and understanding of BOXTEC's offerings.
- Enhanced Credibility: Featuring high-profile clients and trusted partners built trust and credibility with new and existing clients.
- Increased Lead Generation: Easy access to contact and support information facilitated communication and lead generation.
- Efficient Content Management: BOXTEC's team can now efficiently manage and update website content, ensuring it remains relevant and up-to-date.
Overall, the project was a success, providing BOXTEC with a robust online platform that effectively showcases their technology, services, and partnerships, helping them continue to deliver market-leading customer engagement solutions.